The Best Social Media Platforms for Digital Marketing

Facebook, Twitter, and Instagram are hands-down the best social media platforms for digital marketing.

If you have a small affiliate site or micro-business and you haven’t yet made the move to Facebook, Twitter or Instagram, it may be time to take the plunge. But what are you selling? You may not have even realized the size of the potential audience.

You’ll have a better chance of success with a targeted approach. Using these three social media platforms could see you achieving 6 times more reach and conversion than a more general ad campaign.

Here is some information on maximizing the potential reach of your Facebook, Twitter and Instagram ads.

Facebook

If you have over a million followers, or you have more than 500,000 followers and haven’t been doing much with them, then you might consider using Facebook. Just make sure you only promote posts with real action involved — if you want to encourage your followers to share photos on Facebook, or to take a quiz on Facebook, then these strategies are effective.

But remember that Facebook is not the only social media site where you can reach your audience. Just like any other digital advertising tool, Facebook can also be used to build an audience. Facebook’s advertising tools help to amplify your audience, and also help reach your target customers.

If you have an active Facebook page and you haven’t been doing much with it, then you might consider the standard Facebook Ads for Small Businesses tool.

Twitter

As with Facebook, there are a range of ways to make the most of the Twitter platform. Whether you’re trying to find a niche audience or just trying to find an audience with similar interests, there’s an audience you can reach.

Twitter is great for engagement, Twitter is great for amplification and Twitter is great for page followers. But remember it’s all about the target market — get down to the small details and you’ll see what can be achieved on Twitter.

Twitter is also great for gaining traffic to individual pages on your blog. Unlike many social media platforms, Twitter allows you to post links to your blog in every post. Furthermore, it will post a thumbnail of your featured image, making it that much more appealing to users to click on your blog!

Twitter ad example

Instagram

Facebook and Twitter ads are effectively performing the same marketing services — micro-targeting. Instagram ads don’t work the same way — instead of micro-targeting, they target influencers. If you run a lifestyle brand that thrives on beautiful visuals, Instagram may be the right platform for you.

Instagram is great for bloggers in the photography, travel, and home improvement niche. A few high-quality images can really suck your audience in and leave them craving more. Plus, Instagram is one of the highest growing social media networks out there!

Pinterest

Now, I didn’t mention Pinterest earlier because it’s sort of a toss-up when it comes to success. I’ve created blogs where I gained thousands of visitors overnight using Pinterest. This type of virality is simply not possible using any other form of marketing – period. However, while Pinterest is great for gaining a lot of traffic to your site, there’s a couple disadvantages to using Pinterest that may not make it worth your while.

The first issue is how niche-specific Pinterest is. Pinterest is upwards of 90% female according to this recent study. This means, if your niche is geared towards men, you’re likely not going to see any success. The best niches for Pinterest include health and fitness, home improvement, and fashion. There may be micro-niches that do well on Pinterest but generally if your blog isn’t in one of those 3 categories, it may not be worth your time.

Another issue with Pinterest is the lack of conversions. Generally, Pinterest users are looking for ideas, images, or to learn something new. They’re not necessarily looking to buy anything. Once they click on your blog and gain that satisfaction, they’re likely going to bounce away quickly. Although it’s not difficult to get quick traffic on Pinterest – the traffic is typically low quality.

Conclusion

All in all, there are plenty of great social media platforms you can use to benefit your business. Gaining quick traffic through SEO takes a lot of time and resources. However, you can get a jump start and build authority to your site by implementing social media marketing. Plus, it’s great to build a diverse traffic profile so if one source of traffic fails, your blog will still have a steady stream of traffic.

Good luck on your marketing journey and be sure to subscribe for the latest information on technology and digital media!